That participate in the companys supply chain in stocking and. Intermediaries refer to marketing intermediaries which cover agents merchants distributors dealers wholesalers etc.
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Wholesale is the resale sale without transformation of new and used goods to retailers to industrial commercial institutional or professional users or to other wholesalers or involves acting as an agent or broker in buying merchandise for or selling merchandise to such persons or companies.
. It must be noted that without customers no business can survive for a long time. So the primary objective of the firm is to create and retain customers to keep itself going. Wholesalers frequently physically assemble sort and grade goods in large lots.
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